Build a 90-day AI marketing roadmap

The key idea

Start with one workflow, record a baseline and agree on the evidence needed to expand. A roadmap is a sequence of decisions, not a list of tools.

Map the current process

Identify the work that repeats, the people involved and the inputs they can legitimately use. Record waiting time, production time and review effort separately. Ask what would make the output unusable; that reveals constraints a tool demonstration may hide.

Rank opportunities

Compare likely usefulness, frequency, data readiness, effort and consequences of failure. Keep assumptions visible. A modest recurring task with reliable inputs can be a better first project than an ambitious workflow with unclear ownership.

Run a bounded pilot

Set the owner, sample, review criteria and stopping conditions before testing. Use comparable inputs and include difficult examples. In the first month, establish the baseline; in the second, test; in the third, document and decide what deserves expansion.

Make the next decision explicit

Every action needs an owner, a dependency and a review date. Retain the option to stop. A successful pilot should leave reusable documentation, a record of failures and a clear view of ongoing cost, not just a compelling demonstration.