Demos

Find the campaign hidden by the average

A synthetic CSV covers four campaigns across two periods. The question: does improving overall return hide a problem?

Example

Aggregate ROAS rises from 5.27 to 5.35, while one prospecting campaign’s CPA rises from €40 to €60.

ROAS · A5.27×

ROAS · B5.35×

CPA · C03 · Social prospecting €40 → €60

These demonstrations use fictional briefs, documents and synthetic data. They are examples of method, not client results.

Fictional example · CPA
Fictional example	Period A	Period B
Brand search	€8.00	€8.35
Nonbrand search	€20.00	€15.28
Social prospecting	€40.00	€60.00
Social retargeting	€10.00	€9.09

Outputs

01campaigns.csv 02analyze.py 03output.json 04analysis.md 05prompt.md

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