MindVerve

Insights

Practical guides on priorities, measurement and implementation. Read the method, question the assumptions and apply it to your own context.

Articles

Content & editorial strategy

Content audit: which pages should you improve to help potential customers?

A content audit helps you choose where to focus: clarify an important page, bring a guide up to date, give overlapping articles distinct roles, or check a page’s value before removing it.

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Automation & productivity

Evaluate LLM marketing workflows before rollout

Create a small but meaningful evaluation set for quality, reliability and effort.

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Automation & productivity

AI governance for marketing: practical responsibilities

Define ownership, review and escalation without turning everyday work into an unclear approval maze.

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AI tools & models

Choose AI marketing tools with a task-based scorecard

Compare candidates against your workflow rather than a generic list of fashionable tools.

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Visibility & search

Measure visibility in AI answers responsibly

Build an observation framework that distinguishes mentions, citations, visits and enquiries.

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AI tools & models

ChatGPT for marketing: build a reviewable workflow

Evaluate ChatGPT for briefing, drafting and analysis against a concrete team task.

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AI tools & models

Claude for marketing: evaluate writing and research support

Test Claude against editorial tasks with explicit evidence and review standards.

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AI tools & models

Gemini for marketing: assess fit with your working context

Evaluate Google’s Gemini offering through a bounded marketing use case.

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AI tools & models

Copilot for marketing: a source-checked campaign handoff

Turn scattered campaign documents into a reviewable handoff with Microsoft Copilot. Try a worked example, check conflicting dates, and decide whether a pilot is worthwhile.

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AI tools & models

Perplexity for market research: verify the evidence trail

Use an AI-assisted discovery workflow while keeping the source review under human control.

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AI tools & models

HubSpot AI for marketing: start with CRM data quality

Scope an AI-enabled marketing workflow around explicit fields, ownership and customer permissions.

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AI tools & models

Salesforce Agentforce for marketing workflows

Define a bounded agent use case connected to reliable customer data and explicit permissions.

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Independent expertise across the AI ecosystem · The technology. The practical use.

Independent expertise across the AI ecosystem

Models, applications and agent platforms we can evaluate for your use case. Logos identify their publishers; they do not imply a partnership or certification.