デモ
商品概要から、三つの訴求案へ
架空の繰り返し使えるアルミ製ボトルを題材に、制作要件、三つの訴求軸、コピー案、編集評価の基準を示します。
具体例
訴求の適切さ、わかりやすさ、表現の根拠を比較し、残す点、修正する点、削る点と、その理由を整理します。
すべて架空のデータと状況を使ったデモです。顧客事例や実証済みの事業成果ではありません。実行した処理と未検証の内容をそれぞれ明記しています。
具体例
ダウンロードする説明書、コード、サンプルファイルは英語です。このページの説明は日本語に翻訳しています。
The everyday companion
Practical continuity across a varied day; sell a place in the routine.
I want an everyday object I can remember to bring along.
One bottle. Whatever is on today.
From your morning desk to your afternoon plans. Make an unbranded aluminium bottle part of the day you already have.
Search · draft
- Your Everyday Bottle
- Reusable Aluminium Bottle
- Meet Your Next Daily Habit
An unbranded aluminium bottle for your everyday routine. Explore the bottle.
Desk day or day out? Make room for a reusable bottle. See the product.
Email · draft
A bottle for the day aheadSome days have a plan. Others change as you go. An unbranded reusable aluminium bottle can be part of either. Meet the bottle and imagine its place in your day.
Accessible everyday use, but the broad routine framing is less distinctive and the lead line is long.
Equal weights; 25 possible points. Editorial judgment, not measured audience preference.
Everyday scenes are suggestions for use, not proof of portability, leak resistance, durability or compatibility.
Quiet by design
Aesthetic restraint and absence of branding; sell a less branded everyday object.
I prefer personal objects without visible brand messaging.
No logo. Your everyday object.
An unbranded aluminium bottle. A simple choice for people who like their everyday objects without a brand in the foreground.
Search · draft
- An Unbranded Bottle
- Aluminium. Reusable. Yours.
- Keep Your Everyday Simple
Prefer objects without a logo? Explore this unbranded reusable aluminium bottle.
A reusable aluminium bottle, with no brand in the foreground. Take a closer look.
Email · draft
An everyday object. No logo.If you prefer your everyday objects without a logo, start here. This fictional product concept puts an unbranded reusable aluminium bottle in the foreground. The rest is yours to imagine.
Directly uses the unbranded fact and gives visual restraint a role; its appeal may be narrower and needs product photography.
Equal weights; 25 possible points. Editorial judgment, not measured audience preference.
No logo and unbranded are provided fictional facts. Simplicity is an aesthetic position, not a sustainability or product-performance claim.
The refill ritual
A repeatable action and reminder; sell the habit of refilling and bringing the bottle.
I like a small routine that is easy to remember.
Refill. Bring it. Repeat.
Put a small ritual on your daily list: refill your bottle, then take it along. Start with an unbranded reusable aluminium bottle.
Search · draft
- Refill. Bring It. Repeat.
- Make Refilling Your Routine
- Reusable Aluminium Bottle
Make room for a refill ritual with an unbranded reusable aluminium bottle.
A reusable bottle. A reminder to bring it along. Explore the aluminium bottle.
Email · draft
Refill. Bring it. Repeat.Keys. Phone. Bottle. Try adding one small ritual before you head out: refill your bottle and bring it along. Explore an unbranded reusable aluminium bottle for the routine you want to build.
A clear three-action structure works across search, short video and email without adding unsupported product claims.
Equal weights; 25 possible points. Editorial judgment, not measured audience preference.
The ritual is a creative proposal. It has not been tested for habit formation and makes no health or environmental promise.
Fictional product. Drafted copy and editorial judgments; no campaign has run and no audience or model-performance benchmark was measured.
成果物
AI活用の可能性を探る
AI活用、どこから始めますか？
マーケティング目標に合う第一歩を見つけ、業務フローの変更が作業時間に与える影響を試算しましょう。
マーケティングチームの何を改善したいですか？
目標をお聞かせください。優先事項を整理し、チームに合った支援をご提案します。
初回のお問い合わせは契約不要・支払い不要