Create an AI advertising video with Seedance

The key idea

Begin with the message, product and shot list. Use approved references to generate bounded shots, then assemble and inspect the film. Generation does not replace the brief or creative direction.

Illustrative scenario — not a client result.

The starting point

Objective, audience, channel and target duration
Authorised product images, palette, separate logo and brand rules
Storyboard, motion references and cleared audio

1. Write the promise and storyboard

For a fifteen-second concept, try a three-second hook, seven-second demonstration and five-second close. This is a creative proposal, not a platform rule. Give every shot a role: show a problem, introduce the product or guide action.

2. Prepare references

Select a precise product reference and consistent setting images. Separate identity, composition and motion references. GPT or Claude can help formalise the brief, while an image tool can develop concepts. Check logos, shapes and details before sending references to the video tool.

3. Generate a controllable Seedance shot

Check supported inputs, duration, format and usage terms in the service version available to you. Describe subject, action, camera movement, lighting and constraints. One simple action is easier to evaluate than a long sequence with several transitions. Save each prompt and its references.

4. Edit, inspect and adapt

Assemble shots in an editor. Add final text and logo separately for legibility and fidelity. Check product continuity, movement, music, captions and placement-safe areas. Test a different opening without changing every element at once.

A practical example

Advertising video shot for a fictional unbranded blue shoe. Objective: show texture, without unproven performance claims. Preserve the attached product reference. Close-up, slow lateral camera move, stationary shoe on a white plinth, studio lighting, lime background. One camera action. Do not alter the shape or add logos, text or people. End on a stable frame for editing.

Proposed shot	Purpose	Check
0–3 seconds	Visual hook	Recognisable product
3–10 seconds	Product detail	Consistent shape and texture
10–15 seconds	Close and next action	Legible text added in editing

How to assess progress

The page image is a generated concept, not a client video delivery.
Verify the service and version actually used; access is not identical everywhere.
Do not treat generated scenes as performance evidence or real testimonials.

Official sources

ByteDance Seed · Seedance

Turn one brief into three creative angles

A fictional reusable aluminium bottle provides a complete brief for a small campaign.

View details

These demonstrations use fictional briefs, documents and synthetic data. They are examples of method, not client results.

MindVerve

Want this workflow built for your team?

MindVerve supports the creative production process: message, brief, storyboard, tool selection, references, shot review and testing. Video quantities and editing services are defined in the quote.

Discuss my AI workflow Five areas. One coherent direction.